Washing machine


A washing machine (laundry machine, clothes washer, or washer) is a device used to wash laundry. The term is mostly applied to machines that use water as opposed to dry cleaning (which uses alternative cleaning fluids, and is performed by specialist businesses) or ultrasonic cleaners. The user adds laundry detergent which is sold in liquid or powder form to the wash water.

Olympic Group is an Egyptian group of companies operating mainly in the field of domestic appliances. The main products it manufactures are washing machines, refrigerators, electric water heaters and gas cookers. It also operates in the fields of IT and real estate. It owns the licensing rights for Sony products in Egypt. Olympic Group has acquired "IDEAL", a formerly state-owned appliances giant.

Olympic Group


Major shareholders are the "Sallam" family whose father founded the company.
Olympic Group traces its roots back to the 1920s and 1930s. In the 1930s, Olympic Groups founder, Abdallah Sallam started a manufacturing and trading operation selling radios, small appliances and producing electric transformers. By 1950, his enterprise expanded into retail operations with the establishment of a chain of stores, Shaher, specialized in consumer financing. Shaher remained amongst the best performing retailers of household appliances in Egypt until it was nationalized in 1963.
The manufacturing arm of Sallams operations continued in the form of a new venture, Cairo Light Industries. In the early 1970s, it introduced the first locally produced electric water heaters under the brand name Olympic Electric. This product provided an alternative to the gas water heaters that were popular at the time. It also capitalized on emerging consumer demand for electrical appliances and affordable electrical energy prices as a result of government subsidies.
In 1975, EPA was established as the main trading arm of the group, handling marketing, distribution and after-sales services for all Olympic brand products.
Dr Saad Sallam, the oldest son of the founder, returned to Egypt in 1978 after receiving a Ph.D. in engineering from McMaster University in Ontario and became in charge of running the business, assisted by younger brothers Niazy Sallam, who looked after the trading side and Nabil Sallam who was responsible for the production side of the business.
To accommodate growth and complexity of operations, Olympic Group was established in 1995 as a holding company for subsidiaries engaged in manufacturing and trading of household appliances and related industries.
By the end of 1997, the group expanded its trading arm by establishing Olympic Stores, now B.TECH. Today, B.TECH has become the biggest retail chain for household appliances in Egypt, focusing on consumer credit sales with 56 outlets nationwide.
In 1998, the group enhanced its position in the white goods market with the acquisition of IDEAL, the largest public sector manufacturer of white goods in Egypt. IDEAL, which was established in the 1920s, complemented the Groups product range with refrigerators and washing machines.
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